You don’t share the same values
Increasingly, consumers want the brands they support to align with their own values. People who don’t like projects their banks are funding are switching banks.
Many banks list their core values on their websites — so take a look and see if they match up with yours. For example, Green Bank of Texas promises “to act in environmentally and socially-responsible ways to support and strengthen [their] communities.” ECCU, the Evangelical Christian Credit Union, says it helps “align your finances with your faith.” You never know. Your bank account could be the agent of change you’ve been looking for.
