The relationship is unrewarding
You’re probably used to earning special perks just for buying a movie ticket, ordering a pizza or picking up a bottle of aspirin. Likewise, respondents in Accenture’s banking survey revealed their greatest desire in a banking relationship: rewards. More and more people are switching banks to get them.
They like programs that offer cash back or prepaid cards to use anywhere. They like earning points that can be redeemed for travel or hotel stays. They want free stuff — and we’re not talking about pens bearing the bank logo. Is your bank doing all it can to keep your business?
