2. More accurate advertising
Have you ever visited a merchant after seeing a product ad, only to find out that the item in question didn’t match the description? As of August 1, 2018, merchants can no longer use inaccurate photos in ads that also include prices. So, for the last two years, the advertising industry has changed drastically. They are now focusing more on the customer needs and wants.
So, if you’re a customer who purchases something after seeing an ad, you can agree that merchants have more accurate advertising now.